The Huawei P9 launched as the first phone borne from Huawei and Leica’s partnership. Since the 2016 flagship was released, both companies have worked together on several more Huawei phones that have set a high standard for mobile phone photography. New info says that the partnership will come to an end this year.
It has been revealed by Teme (@RODENT950) that the upcoming Huawei P50 series will be the last project that will have the German camera company’s branding.
In a separate tweet, the leaker also mentioned that the partnership between both companies has fallen from software and hardware input from Leica to just branding. We can deduce this to mean that there is practically no Leica technology in the upcoming Huawei P50 series phones and all we will be getting is the “Co-Engineered With Leica” tag line we are familiar with. This line will now merely denote that the phone has impressive cameras.
The collaboration between Leica and Huawei is apparently coming to an end P50 series will be last Leica Huawei phone and Leica is looking for a new manufacturer for its brand.
Honor / Xiaomi / Sharp etc https://t.co/QJJ4OdmMDT— Teme (特米)😷 (@RODENT950) May 15, 2021
Leica's role in Huawei's phones has fallen from software and hardware to just branding.
P9/Mate10 contained classical Leica expertiseP20/P50 began to go in a different direction more efficient and innovative hardware.
RYYB sensors, periscope super zooms
Freeform lenses etc pic.twitter.com/r9pt7QFZN4— Teme (特米)😷 (@RODENT950) May 15, 2021
Leica is said to be looking for a new phone company to partner with but it seems it has already found. Renders of the upcoming Sharp AQUOS R6 that were leaked last week show that the phone has the “Co-Engineered With Leica” tag line, confirming that Leica and Sharp already have an ongoing partnership. It remains to be seen if this is long-term or a one-time thing.
It is no surprise that Huawei and Leica are parting ways. Huawei’s mobile phone business is on a lifeline already as a result of the US ban. It has also been the worst hit with the ongoing chip shortage. So with a thinning product lineup, there is no sense in the partnership being sustained.
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Huawei and Leica's partnership will end with the P50 series - gizmochina
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