SHENYANG, CHINA - FEBRUARY 06: Customers try out smartphones at a Huawei Store on February 6, 2021 ... [+]
VCG via Getty ImagesYou might have thought, that Huawei would have given up the ghost by now, given the absence of full Google Mobile Services and limitations on its hardware because of the U.S. Government’s Entity List.
Far from it. This week, it has filed a registration for a new trademark, as revealed by Huawei Central.
Intriguingly, it shows the company is planning an alternative to one of Google’s dominant apps, Google Translate. Huawei is filing for the trademark to something called Petal Translation.
Petal, as you’ll know, is a sort of Huawei sub-brand, being used in Petal Search, the splendid search engine that will, among other things, help you find apps that aren’t in the Huawei App Gallery, from safe and reputable sources.
The Huawei Mate 40 Pro, the company's most recent flagship, is tremendous.
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More recently, it has launched Petal Maps, a young but already really excellent alternative to Google Maps. Mapping apps are notoriously difficult to get right but Huawei wisely decided to choose a partner who knows a thing or two about the sector: TomTom.
But looking into translation is an interesting move. It challenges suggestions that Huawei would retreat to becoming a largely China-only brand, because, after all, the absence of Google Mobile Services doesn’t matter in China. Rather, it suggests that the company still has ambitions to remain a global brand.
Certainly, despite the issues from network concerns, its smartphones remain among the best in the world, a match in hardware terms with Apple and Samsung and only hobbled in software terms by the absence of Google Mobile Services, including Google Play Store.
Of course, the fact that a trademark has been applied for is not the same as actually creating an app, and translation apps are complicated to get just right. But the addition of an alternative to Google Translate, if Petal Translation turns out to be good, is something to be welcomed.
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The Link LonkFebruary 08, 2021 at 05:00AM
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